![]() ![]() Daily, he immerses himself in strategic and creative thinking, fitness, and innovation. His personal commitment to his fitness journey is an inspiration to all those he comes in contact with. Mohammed also contributes to the wellness industry via speaking engagements at leading events and fitness conferences around the world. The agency pursues innovation to make fitness engaging, beautiful and accessible to all. ![]() He founded SweatWorks, the leading digital agency in fitness design and technology to create meaningful wellness journeys for everyone.Īs founder and CEO, Mohammed has established SweatWorks as a wellness technology brand unlike any other. He believes the key to leading a healthier life is having access to fitness knowledge and acting on it. ![]() Mohammed Iqbal strives to enhance people’s lives. ![]() from the University of Denver, Daniels College of Business. She serves as an independent member of the Fiesta Restaurant Group Board of Directors, as well as the Massachusetts Innovation & Technology Exchange (MITX). Kaplan held several digital and marketing leadership roles at global brands including American Express and Citi, Inc. Prior to that, she served as the Vice President of Digital Marketing & Innovation at Dunkin’ Brands where she was responsible for developing and marketing Dunkin’s digital platforms, including the DD Mobile app and the DD Perks loyalty program. Previously, she served as Head of Marketing and Sales for Zipcar, the world’s leading car-sharing network, where she was a key member of the executive leadership team responsible for demand and revenue generation and all marketing functions. Kaplan has over 20 years of experience, most recently serving as Global Marketing Operations Advisor for Advent International, a global private equity firm. In this role, she is responsible for driving our digital vision and strategy, including leading the continuous enhancement of our mobile app, with a focus on consumer engagement, loyalty and a differentiated omni-channel experience to accelerate Planet Fitness’ growth and success. Sherrill Kaplan joined Planet Fitness in June 2021 as Chief Digital Officer. ![]()
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